Anna Caraveli is founder and Managing Partner of The Demand Networks, LLC. What differentiates her approach and expertise is her focus on the ultimate drivers of an organization’s success–people and culture. She has been a change agent helping membership, education and other types of organizations convert portions of their business from siloed bureaucracies to entrepreneurial, competitive knowledge services, increasing engagement, retention and innovation . Her research and publications are well known and respected. Her new book The Demand Perspective: Leading From the Outside-In was just published by the American Society of Association Executives (ASAE). Through services ranging from executive programs to leadership workshops and long-term consulting projects, she has helped many organizations transform relationships with, and increase, members or customers; bring about cultural change and expand their staff’s thinking; turn around difficult relationships with stakeholder groups, such as chapters and industry segments; conceptualize and launch new organizational and business models. .
Prior to consulting, she created and led to success a continuing and professional education division of the Smithsonian Institution’s membership arm: the Smithsonian Campus on the Mall. In the course of five years, she developed Campus on the Mall into one of the most innovative and financially successful educational and membership units of the Institution doubling gross revenue and increasing net income five-fold.
As Director of Strategy and Development for Executive Education at the Brookings Institution in Washington DC., she advanced relationships with a number of corporate clients to a more strategic level; and re-branded one of Brookings’ flagship executive education programs.
Anna’ consulting career has largely focused on universities and associations. She was the architect of two new enterprises which helped the George Washington University launch: a new school, The College for Professional Studies; and a for-profit entity, GW Solutions. Other representative clients have included the New York Law School, the American Medical Informatics Association, the Regulatory Affairs Professionals, the American Academy of Audiology, APICS and Cemex Inc in Mexico.
She has a PhD in Comparative Literature, with a secondary concentration in anthropology/ethnographic research from SUNY Binghamton.