Andrea Pellegrino is Principal of the Maia Marketing Group LLC which she founded in June 2000 in order to bring a streamlined, realistic, honest, and effective method to association marketing and consulting that is also highly personalized and customizable.
A marketing professional with more than 25 years market-proven experience in direct response marketing strategic and tactical planning, management, and implementation, Andrea has a long and successful track record of increasing member and customer retention, recruitment, and engagement and of putting associations on a path to growth.
She has helped not-for-profit organizations quickly turn their research findings, strategic planning goals, and organization brands into successful, market-driven realities.
Andrea’s career includes both extensive consulting experience and association management experience. She’s been Vice President of AB&C Marketing and Senior Account Executive at Marketing General, Inc. as well as Vice President for Membership and Marketing at the Greater Washington Society of Association Executives (GWSAE), and Assistant Director of Marketing at the US Chamber of Commerce.
Over the course of her career, Andrea has helped more than 50 national and international not-for-profit organizations build engaged and lasting relationships with their audiences and meet their research, communications, and marketing needs. Andrea is a graduate of Georgetown University.