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In the course of 12 years, SEPA’s CEO, Julia Hamm, would transform her association from one with a niche focus on solar power to a leader in the energy industry —building key coalitions among multiple stakeholders and playing an important role in efforts to bring energy delivery to the 21st century and provide efficient, affordable options to consumers.

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In today’s fast, hyper-connected world the focus has shifted from making the sale or acquiring customers/members to retaining them through engagement. “Post transaction” engagement is at the center of growth and business strategy. It involves two-way relationships, multi-channel communications and continuous connection. Apply elements from four strategies to improve your engagement efforts.

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