IV. Broader Engagement & Buy-In: The “Shark Tank”
The idea is to engage a broader cross section of an organization–for example, decision-makers on various levels, employees at various stages of a product life cycle, etc. — in the design so that stakeholder experiences and perspectives can be incorporated and buy-in can be achieved. The process will also identify and develop internal (and external if desired) champions for the product or change.
For example, at the end of the last workshop, your team presents the prototype to a “shark tank” group of “investors,” (such as potential customers. the CEO, board members, etc.) and incorporates their feedback. Together with the CEO (and, if applicable, other “investors”), you will refine the final product and extrapolate lessons learned that could be applied to the organization–e.g. its culture, the way it does business and generates value. You will leave with a concrete action plan for testing the prototype in the market and integrating successful lessons learned in the organization, starting the next day.