Alexandria, VA 22314 + 703-472-4327
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The Challenge

What does it take to build a customer-focused, game-changing organization? One in which innovation is pervasive and sustainable; and staff, operations and culture are aligned with the customer and linked by shared purpose?

The Need

Shifting from products to customers, and from bureaucratic efficiency to innovation, requires the ability to think, behave, do business and measure success in substantially different ways. This is the idea behind this leadership boot camp.  

PROGRAM DETAILS

The OUTSIDE-IN LEADERSHIP BOOT CAMP FOR CEOS
How it differs from other leadership programs

Instead of theorizing, it engages you in learning by doing–experimenting with new tools and approaches in a controlled setting; experiencing concrete outcomes from this experimentation; extrapolating from results, transferring and scaling successes.

How it Works

The day-long “boot camp experience” immerses you in a new framework, helps you use a different set of rules and assumptions, and test different paths to results, through hands-on exercises and the use of Design Thinking methodologies.

 

Differentiating Features

  1. AN ENVIRONMENT IN WHICH BUSINESS AS USUAL IS SUSPENDED AND THE CUSTOMER IS THE ONLY FRAME OF REFERENCE

  2. HUMAN-CENTERED, DESIGN THINKING TOOLS, IN PLACE OF CONVENTIONAL PROBLEM-SOLVING AND PRODUCT DEVELOPMENT PROCESSES, THAT GET YOU TO THE HEART OF MEMBER/CUSTOMER NEEDS

  3. A NEW MODEL FOR CREATING VALUE THROUGH INNOVATION THAT BUILDS FROM INTERVIEWS, OBSERVATIONS OF MARKET/CUSTOMER BEHAVIOR AND STRUCTURED BRAINSTORMING

  4. A DISCIPLINED PROCESS FOR RAPID PROTOTYPING AND TESTING THAT MOVE S YOU RAPIDLY FROM IDEA TO ACTION

  5. A LEARNING AND EXPERIMENTATION COMMUNITY OF PEERS