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MEMBER/CUSTOMER CONNECTION ACCELERATORS
A structured process of immersion in the customer mindset and collaborative problem-solving that applies Design Thinking tools to build new capabilities for growth, such as those for:
–drilling beneath the surface to identify unarticulated needs and new opportunities’
–truly connecting with and resonating with members/customers
–quickly converting ideas into action
–crafting unique and innovative solutions to customer problems.
1) Learning by doing rather than talking: adapting elements from start-up accelerator environments
–Identifying and solving real member problems
–Using customer feedback to construct prototype solutions
2) Condensing a much longer process into a few weeks or days.
3) Understanding and applying two key Design Thinking tools that are major difference-makers, transforming the way an organization approaches problems, views customers, creates value and develops products and services: .
Empathy: developing the capacity to put oneself in another’s place; using new approaches for drilling down beneath the surface to uncover customers’ underlying motivations and unarticulated needs; identifying and re-framing the real problem that should be solved.
Ideation and Prototyping:: a disciplined process of rapid, collaborative idea generation that builds a shared mental map, and constructs a prototype solution for a specific member problem; outside-in approaches in place of conventional planning and product/business development;
HOW THE PROGRAM WORKS
Check out a sample agenda and process
The program is flexible and highly customizable. It can be designed to last 3-4 intensive days or could be spread over 3-4 weeks.
— We can customize a project for just your organization and help you assemble the right cross-functional team to participate
— Or you join a small cohort of organizations that can learn from and with each other
We are still developing this program and would love your feedback and comments. Chat with us if you have questions. Let us know if you are interested in participating now or in the future and what type of format might best fit your needs.