Where does your Organization Place Along our Demand Continuum?
How well aligned is your organization with its customers, stakeholders and markets and what are major gaps that must be filled to increase your ability to compete successfully?
My book, The Demand Perspective: Leading Associations from the Outside-In , uncovers pivotal indicators of the real (as opposed to stated) “personality” and orientation of an organization. These include modes of leadership, thinking, relationships, mindset, perceptions of value, measures of success and culture.
The Demand Index is self-assessment tool that allows you to place your organization within a continuum from product to customer orientation, on the basis of answers to questions.